Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media
A Academic, Business, Nonfiction book. I really think this is a great introduction to content...
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you'll need. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content,...
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- Filetype: PDF
- Pages: 217 pages
- ISBN: 9780789748379 / 0
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More About Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media
Great professional read for anyone in PR or marketing. Surprisingly good, detailed and extensive look at how to create content for marketing. A lot of useful tidbits even if marketing is not your content-creation cause. I really think this is a great introduction to content marketing. It has many and good examples. I also see this book as a good one to go back to once in while for inspiration.A few chapters (max 10% of the book) I believed to be a bit out-dated since they are more technical, but this field is in such development that it is hard to...
