Content is Currency: Developing Powerful Content For Web and Mobile
A Business, Nonfiction book. Good primer and resource - from the basics to video, it's here and very useful.
In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need...
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- Filetype: PDF
- Pages: 288 pages
- ISBN: 9781857885736 / 0
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More About Content is Currency: Developing Powerful Content For Web and Mobile
Content Strategists, Content Authors This book is for total and complete content n00bs. I'm sure it's great if you have no idea what "content" is or how to do it properly, but if you already know and have the word "content" in your professional title, don't concern yourself. Good primer and resource - from the basics to video, it's here and very useful.
