Smart World: Breakthrough Creativity And the New Science of Ideas

A Biology, Nonfiction, Business book. Have you ever wished you were more creative? I certainly have and not...

Since ancient times, people have believed that breakthrough ideas come from the brains of geniuses with awesome rational powers. In recent years, however, the paradigm has begun to shift toward the notion that the source of creativity lies "out there," in the network of connections between people and ideas. In this provocative book, Richard Ogle crystallizes the nature of this shift, and boldly outlines "a new science of ideas." The key resides in what he calls "idea-spaces," a set of nodes in a network of people (and their ideas) that cohere and take on a distinctive set of characteristics leading to the generation of breakthrough ideas. These spaces are governed by nine laws - illuminated in individual chapters with fascinating stories of dramatic breakthroughs in science, business, and art. "Smart World" will change forever the way we think about creativity and innovation.

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  • Filetype: PDF
  • Pages: 303 pages
  • ISBN: 9781591394174 / 1591394171
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Have you ever wished you were more creative? I certainly have and not just because it would be awesome if I could draw. As a grad student, one of the most challenging aspects of research is being able to come up with creative new ways to solve problem. As in many fields, that makes creativity not just a hobby, but a career promoting... How does creativity happen and how is it related to genius? Ogle thinks he knows and provides a comprehensive theory to explain it. Because it is comprehensive, it is also quite complicated, so perhaps only geniuses would be able to apply it. But since Ogle downplays the notion of true genius, then perhaps us regular mortals have some... A thoughtful and readable treatise on the process of innovative breakthroughs. Told in the case study method, the arguments are revealed and the points illustrated by concise retellings of several innovative breakthroughs such as Watson and Crick's identification of DNA and it's structure. Barbie's revolutionary re-make toy dolls, Frank...

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