Design by Nature: Using Universal Forms and Principles in Design
A Art, Nonfiction, Web Design book. Design is a human ritual of understanding. Maggie Macnab, Design by Nature: Using Universal...
In Design by Nature: Using Universal Forms and Principles in Design, author Maggie Macnab takes you on an intimate and eclectic journey examining the unending versatility of nature, showing how to uncover nature s ingenuity and use it to create beautiful and compelling designed communications. Written for designers and creative thinkers of all types, this book will guide you through a series of unexpected a-ha! moments that describe relationships among nature, art, science, technology, and design. Through explanation and example, you will learn about natural processes, consisting of everyday patterns and shapes that are often taken for granted, but that can be used effectively in visual messaging. Explore the principles all human beings intuitively use to understand the world and learn to incorporate nature s patterns and shapes into your work for more meaningful design. By recognizing and appreciating a broad range of relationships, you can create more aesthetic and effective design, building communications that encompass the universal experience of being part of nature, and that are relevant to a worldwide audience. Teaches how to understand and integrate the essential processes of nature s...
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- Filetype: PDF
- Pages: 293 pages
- ISBN: 9780321747761 / 0
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More About Design by Nature: Using Universal Forms and Principles in Design
Design is a human ritual of understanding. Maggie Macnab, Design by Nature: Using Universal Forms and Principles in Design // Effective problem solving in design requires a balance of strategy and spontaneity, intelligence and creativity. Maggie Macnab, Design by Nature: Using Universal Forms and Principles in Design // Directive design gives an either/or choice, similar to a traffic sign. Interpretive design allows for personal choice, in the same way symbolism allows for individual meaning. Maggie Macnab, Design by Nature: Using Universal Forms and Principles in Design //
chill a.f. I am not a designer, but I do design (slides). Geeky, but I enjoy crafting a set of slides that distills complex ideas into a compelling story that is simple yet communicates the essence. Looking for ways get away from traditional pyramid/architectural approach. Looking to learn from visual designer. This book teaches design philosophy... Maggie McNab has crammed this book full of thought-provoking and interesting illustrations of practice not only for designers but for anyone. It is not a read from beginning to end but a reference book I know I can pick up whenever I need to. It is great!
