Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
A Business, Nonfiction book. Content marketing is about celebrating what makes your business unique. It is, inherently, about making...
Let's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing.What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work.Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains...
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- Filetype: PDF
- Pages: 180 pages
- ISBN: 9780983330714 / 0
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Content marketing is about celebrating what makes your business unique. It is, inherently, about making the business more social and more human. Robert Rose, Managing Content Marketing // , . ? ? ? -? ? ? , - //
#nerdalert This book has totally helped me on the how of putting together not just a content marketing plan, but to shoot for higher: an online community of people looking to better the world. I'm so glad to have come across this book, and I will be reading this again to further drill down into the individual concepts before branching off to the... Managing Content Marketing is the only book you need to learn about using Content to market your business and build brand awareness.Managing Content Marketing also explains in easy to understand how to create a content strategy whether a large corporation or a sole proprietorship with examples, carts, and well-written language and resources...
